Pergeseran Perilaku Konsumen Pada Masa Pandemi Covid-19 Ditinjau Berdasarkan Efek Bandwagon, Snob dan Veblen

The aim of this study was to determine the differences in effect Bandwagon, Snob, and Veblen by consumers on cycling plant collecting based gender, area residence, income level type job during Covid-19 pandemic. method used is survey with purposive sampling technique. Analysis data analysis different tests (Chi Square). found out that consumer behavior pandemic, especially collecting, influenced Snob effect. Furthermore, results job, show there are collecting. However, it no difference gender respondents for Bandwagon It indicates both males females perform activity shows make decisions irrational thinking. Therefore, must think rationally so they will not be trapped cognitive bias.